Sunnies invests in Philippine education with a 10-classroom commitment with Generation HOPE

Sunnies turned over two new public school classrooms to Muzon Elementary School in Alitagtag, Batangas as part of their 10-classroom commitment with Generation HOPE. In photo are (from left) Muzon Elementary School Principal Edwin Marasigan, Department of Education OIC Chief Education Supervisor, School Governance and Operations Division Dr. Mario B. Maramot, Alitagtag, Batangas Municipal Mayor Jo-Ann Ponggos, Sunnies Founders Eric Dee, Bea Soriano-Dee, Georgina Wilson, and Jess Wilson, HOPE Business Development Manager Selena Ortiga, and HOPE Partner Relations & Strategic Alliances Angel Samson Antonio.

Youth Efforts in Preserving West Borneo’s Natural and Cultural Heritage Through Film Production

Samudra Bekudong'k behind the scenes during the development of their film

Southeast Asia’s rainforests, rich in biodiversity and culture, have long drawn travelers from around the world. But this natural and cultural allure is under threat from rapid deforestation and environmental decline. Data from Ecocare in 2024 indicates that Southeast Asia has experienced forest degradation for decades. This also became relevant in the Philippines, where natural forest loss reached 43.8 kha in 2024, contributing to 24.0 million metric tons of CO₂ emissions. Despite progress, illegal logging, agricultural expansion, and infrastructure development continue to threaten its remaining green spaces.

Beyond government action, Filipino filmmakers and environmental activists are leveraging film as a powerful medium to raise awareness of deforestation and biodiversity loss. Documentaries and short films showcased at events like the Klima Film Festival and Science Film Festival highlight the importance of preserving green spaces amid rapid urbanization. Independent filmmakers have also produced works focusing on the Philippines’ vanishing forests and the impact of climate change on local biodiversity.

From Paper to Purpose: Paperception 2025 Unites Creativity, Education, and Industry for a Sustainable Future

(From left) Eric Caeg, Founder and President of International Council of Small Business Philippines Vicky Tan, Chairperson of Global Compact Network Philippines and Executive Director at Ayala Corporation; Cristy Oreta, President of the Philippine Marketing Association; Karen Ong, President of Prestige Paper Albert See, President of the Printing Association of the Philippines; and Leah Marie Ayeng, CEO of Prestige Paper Products amplified the message of collective effort towards sustainability at Paperception.

Leaders from the creative, academic, paper, printing, and packaging industry gathered at the AIM Conference Center recently for Paperception, a sustainability event hosted by Prestige Paper Products. 

Paper, often seen as an ordinary, everyday item, was redefined as a metaphor for new beginnings and boundless creativity. Celebrating the potential of paper as a symbol of innovation and transformation, the event placed sustainability at the heart of cross-sector dialogue.

Kicking off the event, Albert See, President of the Printing Association of the Philippines; Vicky Tan, Chairperson of Global Compact Network Philippines and Executive Director at Ayala Corporation; and Cristy Oreta, President of the Philippine Marketing Association, echoed one message: Sustainability starts with all of us—and with something as simple as paper.

Paperception invited Ruth Toreno, Southeast Asia Area Manager of Fedrigoni Specialty Papers, to share the company’s initiatives toward carbon reduction, circular design, and eco-certifications. 

Mary Joy Paico from the Department of Science and Technology presented research and technologies in paper design - including the use of pineapple fibers and other biodegradable alternatives for everyday packaging materials.  

With efforts from both private and public sectors shared, the event proceeded with panel discussions on the topics “Sustainability in Design” and “Partnership between Industry and Academe for Sustainability” moderated by Ping Manongdo, Country Director at Eco-Business. 

Sustainability in Design: Creativity for a Greener Future

As part of the panel, Jos Ortega, Chairman and CEO of Havas Ortega shared an introduction to how sustainability is embedded in good design. From material sourcing to brand messaging, sustainable choices empower designers to create with purpose. 

"Sustainability is not a limitation on creativity but a catalyst. Designing sustainably involves reducing harm and innovating. The craft of design is elevated through sustainable practices. Sustainable design tells stories of stewardship and hope, contributing to environmental healing."

From there, panelists Ara Bella Castillo, Account Director at PMG; Joy Paico, Science Research Specialist at the DOST’s Packaging Technology Division, and Liza Flores, a renowned illustrator from Studio Dialogo chimed in, exploring the opportunities and challenges of sustainability in design and communications. 

The discussion centered on the need to rethink material use, reduce packaging waste, and integrate sustainability into branding and messaging. The conversation explored balancing innovation with cost, ensuring authenticity in sustainability claims, and using data and AI responsibly. Despite challenges, all agreed on the creative industry’s power to influence consumer behavior and advocate for change.

Industry and Academe: Building Sustainable Education Pathways

As a springboard for the panel, Manongdo cited a 2023 LinkedIn report which revealed that the global demand for sustainability-related skills is growing twice as fast as the supply of qualified professionals. This has sustainability roles going unfilled and graduates lacking the practical experience that industries seek. 

Aazin Carl Sumalinog from National University, Romeo Catap Jr. of the College of St. Benilde’s Industrial Design program, Greg Borja from San Beda University, and Dulzzi Gutierrez of Mint College then discussed how education institutions are preparing the next generation of designers and problem-solvers to meet the demands of sustainability in the workforce. 

Schools are integrating sustainability into their curriculum by teaching students to consider the full life cycle of products — from carbon footprints to sustainable production and user-centered design, as shared by Catap. Meanwhile, Borja and Gutierrez emphasized values-based education and real-world impact through student-led initiatives and partnerships that promote social responsibility.

“One thing that we would like to ask the industry to add to your paradigm, maybe include us. Maybe include the learners. Because while we are moving forward in the industry, your sleeping giants are in our classrooms,” shared Catap. 

Panelists stressed the importance of partnerships between schools and industries to prepare students for emerging roles in sustainability

Shared Vision, Shared Responsibility

Aligned with the United Nations’ Sustainable Development Goals - Climate Action, Responsible Consumption and Production and more – the event concluded with a powerful message: sustainability is a collective effort. 

Paperception 2025 served as a vital platform for bridging gaps between sectors and aligning on a shared commitment to a more responsible, creative, and sustainable future.

Crab Cultivation and Conservation: How Local Efforts in Southeast Asia Can Help Sustain Philippine Fisheries

Southeast Asia’s geography has made seafood a staple in everyday life. But the region’s rich marine resources are under growing pressure. A 2023 report by Indonesia’s National Research and Innovation Agency (BRIN), Sustainable Marine Fisheries Resource Management, estimated that Southeast Asia is losing up to 7.5 million tons of fish each year—translating to around USD 22.5 billion in economic losses. The main culprits: climate change, chemical and plastic pollution, and the degradation of coral reefs and mangroves.

In the Philippines, one species in focus is the blue swimming crab, a key export commodity and livelihood source for many coastal communities. To protect it, the Department of Agriculture introduced a crab management plan aimed at ensuring long-term sustainability. Measures include setting minimum catch sizes, regulating fishing gear, closing crabbing seasons during breeding periods, and protecting female crabs carrying eggs.

SNAP-Benguet donates traditional IP instruments to Tinongdan

Barangay Tinongdan, Itogon, Benguet, headed by Barangay Captain Edwin Atumpag received traditional instruments from SNAP-Benguet on July 21, 2025.

As part of its cultural preservation and community development efforts, SN Aboitiz Power-Benguet (SNAP-Benguet) donated traditional indigenous instruments to Barangay Tinongdan, Itogon, Benguet, under its Battery Energy Storage System (BESS) Corporate Social Responsibility (CSR) special projects.

On July 21, 2025, Barangay Tinongdan, led by Punong Barangay Edwin Atumpag, received solibao drums and gangsa (handheld gongs), traditional instruments vital to the community’s cultural dances and rituals. The provision of shengdi (traditional blanket) is also underway. This initiative supports the barangay development plan, which identified cultural preservation as one of its priorities.

Jessica Soho Headlines 2025 Global Youth Summit

The country’s biggest youth gathering returns as the Global Youth Summit 2025 is set to inspire and energize thousands of young leaders and changemakers at the SM Mall of Asia Arena this August 3, headlined by none other than multi-awarded broadcast journalist Jessica Soho

With a legacy built on truth, integrity, and connection with the Filipino public, Soho will bring her unique voice and journalistic insight to the GYS stage, in a rare opportunity for youth to hear from one of the most trusted names in Philippine media.

SM Supermalls Marks National Disaster Resilience Month with Capacity Building Events

In celebration of National Disaster Resilience Month this July, SM Supermalls is leading the private sector in promoting lifesaving skills and community preparedness through a series of impactful activities.

In line with the theme of KUMIKILOS Para sa Kahandaan, Kaligtasan at Katatagan, SM Supermalls embarks on a month-long multi-sectoral initiative for National Disaster Resilience Month.

The month opened with the first batch of Hands-Only CPR training at SM City Manila, targeting mall security personnel, janitors, and tenant employees. This initiative, under the campaign CPR: Corporate Preparedness and Resilience, is part of the Department of Health’s nationwide effort to promote public awareness and readiness in responding to cardiac emergencies. The next leg of the training will be held at SM San Lazaro on July 25.

Mall first responders and tenant employees learn cardiopulmonary resuscitation (CPR) techniques from representatives of the Department of Health and Jose R. Reyes Memorial Medical Center.

“Emergencies can happen anywhere, and empowering everyday heroes with CPR skills can make the difference between life and death,” said Engr. Liza B. Silerio, SM Supermalls Vice President. “This is our commitment to making malls not just safe spaces, but resilient communities.”

In parallel, ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine Network together with SM hosted a webinar series on basic non-life insurance to educate private sector members and micro, small and medium enterprises for key risk transfer mechanisms in disaster risk reduction strategies.  

SM also supported the Ready, Set, Resilient: Youth DRR Training held last June 11 at the RED Training Center in Pasig City. Headlined by ARISE Philippine in partnership with the Pasig City Disaster Risk Reduction and Management Office and Local Youth Development Office, the one-day workshop aimed to empower young leaders to take active roles in disaster risk reduction and resilience efforts.

SM Supermalls mounts Ready, Set, Resilient: Youth DRR Training in partnership with ARISE Philippines and the Pasig City Disaster Risk Reduction and Management Office.

Subject matter experts answer questions on disaster risk reduction from Pasig students during the youth DRR training held in the city’s RED Training Center. 

Following this, SM Supermalls and SM GUUN Environmental Company addressed 180 ARISE Philippines members, partners and advocates in the Waste Management Webinar: Journey Towards a Waste-Free Future in a bid to encourage collective effort for a cleaner, greener, and more resilient future.

SM through ARISE Philippines next participated in the Department of Interior and Local Government-led Dagyaw Open Government and Participatory Governance Town Hall Meeting themed “BaBaYi: Kababaihan Bagtasin ang Ekonomiyang Likas-Kaya” for inclusive entrepreneurship.

To further strengthen emergency response capabilities, SM Supermalls will host an Incident Command System (ICS) training for SM Mall of Asia locators on July 28. ICS is a standardized approach to command, control, and coordination used during emergency response operations. It enables multiple stakeholders—mall management, tenants, and responders—to work together efficiently and effectively during crises.

Capping off the celebration, SM Supermalls, in partnership with the Bureau of Fire Protection, will conduct a Fire Square Roadshow simultaneously in selected malls on July 31. This multi-mall event will feature interactive exhibitions showcasing fire extinguishment techniques, first aid and bandaging, knot tying, rappelling, and more—bringing essential emergency skills directly to the public in an engaging and educational format.

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers.

Empowering Change: SM Cares Unites Communities for the Environment In celebration of Philippine Environment Month 2025

As a long-standing advocate for sustainability, SM Cares—the corporate social responsibility arm of SM Supermalls—once again mobilized thousands of Filipinos in celebration of Philippine Environment Month, reinforcing its commitment to creating a cleaner, greener, and more sustainable future through its movement for an #SMWasteFreeFuture.

Throughout the month of June 2025, SM Supermalls nationwide served as rallying points for environmental action, drawing in communities, partners, and changemakers through dynamic and impactful programs that aligned with the spirit of cycling for change, cleaning together, and conserving what matters.

SNAP-Benguet Marks 17 Years with a Vision for What’s Next

SNAP-Benguet  signed a memorandum of agreement (MOA) for CSR projects with Barangay Tinongdan, Itogon, Benguet. Seated (L-R) Brgy. Kagawad Darwin Medino; Brgy. Kagawad Urbano Pedro; SNAP VP and OCOO Atty. Michael Bon Hosillos;  Punong Barangay Edwin Atumpag; SNAP President and CEO Joseph Yu; and  SNAP-Benguet AVP and Plant Manager Hollis Fernandez.

SN Aboitiz Power-Benguet (SNAP-Benguet) marked its 17th anniversary on July 10, 2025 at the Binga Hydroelectric Power Plant in Itogon, Benguet, with the theme “SNAP-Benguet at 17: Charting New Horizons.” The event gathered local stakeholders, partners, and employees to celebrate the company’s legacy and reaffirm its commitment to a sustainable energy future.

Revitalizing Seaweed Cultivation to Boost the Economy of Papua’s Coastal Communities

Pak Golaf conduct the seaweed farming activities

The charm of marine tourism in Southeast Asia lies not only in its natural beauty but also in its unique cultural richness. Tourists can explore traditional fishing villages, learn about the coastal communities' way of life, and enjoy fresh seafood from marine commodities. However, this marine biodiversity is slowly facing significant threats.

While some countries have tried to introduce regulations on sustainable fisheries to address overfishing, climate change poses another significant challenge to coastal communities. One commodity affected by climate change is seaweed cultivation. In seaweed farming, the impact of climate change is felt in growth rates, which are highly dependent on water temperature. Temperature changes can also make seaweed more vulnerable to diseases, ultimately leading to a decrease in production.

Tips to safely customize your ride’s look to make it more ‘you’

Personalizing your motorcycle’s look is one of the most exciting parts of being a rider. Whether you’re adding a personal touch or just making your ride look cooler, visual customization lets you stand out on the road. When doing this however, it’s also important that you don’t compromise safety or the longevity of your vehicle. Here’s how you can do all of that, Tropang MAALAM style!

Before we continue, please know that this article will focus on minor aesthetic modifications only. If you're planning to customize your bike’s parts for performance, it's best to get in touch with your after-sales agent. With that out of the way, below are a few tips to consider if you’re thinking about customizing your bike’s look!

Check your motorcycle’s condition

Before jumping into visual customization, make sure your motorcycle is in optimal condition. Have your brakes, tires, chain, and fluids checked by a qualified mechanic. A well-maintained ride is the best canvas for any personalization project.

Turning Pages, Changing Lives: SM Book Nook and National Library of the Philippines Unite for Nationwide Book Donation Drive at SM Supermalls

With a shared mission to spark a love for reading, SM Book Nook and the National Library of the Philippines officially join forces to launch a Nationwide Book Donation Drive across all SM malls —inviting everyone to donate books and help build brighter future. Under the same sky, let's share the magic of stories — one book, one reader, one future at a time.

(L-R) SM Supermalls Executive Vice President for Marketing Mr. Joaquin L. San Agustin, National Library of the Philippines Director Mr. Cesar Gilbert Adriano, Book Nook Pioneer Ms. Shereen T. Sy, and National Library of the Philippines Assistant Director Mr. Edgardo Quiros

Make-A-Wish® Partners with GMG Productions’ “Come From Away” to Support Children with Critical Illnesses

Nonprofit organization Make-A-Wish® Philippines has partnered with GMG Productions for a special fundraising performance that aims to grant life-changing wishes for children with critical illnesses. Through a local production of the award-winning Broadway musical, “Come From Away,” the partnership aims to bring a lifetime of hope to children in need with this special night of entertainment.

Based on real events, “Come From Away” is set in the small town of Gander, Newfoundland, where 38 planes carrying 7,000 passengers were grounded right after the September 11 attacks. Despite growing tension in the country, the local townsfolk offered their homes and hospitality to the stranded strangers, welcoming them as neighbors in their time of need.

In real life, one of the grounded planes was a Make-A-Wish flight, carrying children with critical illnesses and their families on the way to Disney World, Florida. Due to the postponement of the much-anticipated trip, the town came together to throw a party for the children, complete with mascots, music, cakes and clowns. This is just one of many stories from Gander that inspired the musical, showing how kindness can help change people's lives.

Empowered to Serve: SM Cares Volunteers Rise

As the country commemorates National Volunteerism Month, SM Cares reaffirmed its commitment to building a more compassionate, resilient, and sustainable nation through a series of volunteer-driven programs and partnerships.

Throughout the year, SM employee-volunteers, tenants, and community members joined forces in outreach and sustainability efforts aimed at uplifting lives and protecting the environment. Among the highlights were large-scale coastal cleanup drives, youth-led initiatives like the Global Youth Summit, community-focused events such as the Happy Walk and ASP Angels Walk, and service-oriented employee engagements including Brigada Eskwela and Operation Tulong Express.

Conservationists Gather Nationwide to Celebrate Philippine Eagle Week 2025

Philippine Eagle Foundation (PEF) held an educational exhibit in Davao City featuring Philippine Eagle in their natural habitat.

Davao City, The Philippines - The Philippine Eagle Week (PEW) 2025 has capped off a week-long celebration of the country’s national bird with powerful messages of unity, environmental education, and inclusive conservation. Anchored on the theme “Soaring Together: Empowering Communities, Educating Minds, and Protecting the Philippine Eagle,” this year’s PEW brought together communities, youth, indigenous peoples, and partner institutions from across the country to renew their commitment to saving the critically endangered Philippine eagle and the forests it calls home.

CSR Week to spotlight diverse, equitable, and inclusive programs at 2025 LCF CSR Conference and Expo

The League of Corporate Foundations (LCF) is set to host the 2025 Corporate Social Responsibility (CSR) Conference and Expo from July 1 to 3 at Dusit Thani Manila and Glorietta Activity Center in Makati City. This year's event will focus on the growing importance of Diversity, Equity, and Inclusion (DEI) as key components of sustainable business practices. LCF aims to help empower companies to embed these values deeply into their operations, creating positive social impact while driving innovation.

With the theme “Diversity, Equity, and Inclusivity for Shared Prosperity,” the 2025 CSR Conference and Expo will bring together corporate and industry leaders, civil society, government representatives,  community partners,  and the general public for insightful dialogue and collaboration on DEI integration in business and social responsibility initiatives. The event is the culminating activity of CSR Week, a nationwide celebration of corporate citizenship and social good, further amplifying the call for inclusive and impactful action across sectors.

ChildFund teams up with Manila LGU, DepEd to modernize ICT Hubs, promotes online child safety

ChildFund Philippines, in collaboration with ChildFund Korea, is transforming digital learning environments in public elementary schools in Manila through its Pro-Digital LOOP Project by upgrading information and communication technology (ICT) facilities, providing training workshops to communities on safe digital practices, and supporting the development of national online child protection policies.

Beata Elementary School in Pandacan, Manila, is one of the public schools that received upgraded ICT facilities and digital safety training under the Pro-Digital LOOP Project. Photo from ChildFund Philippines.

Sip to Support: SM Joins Generation Hope to Build Classrooms

SM Supermalls is proud to partner with HOPE and the Department of Education for Generation Hope—a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.

Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative brings together a coalition of brands, including SM Supermalls, BDO, Aivee, Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge the country’s classroom gap.

An MDPPA Tip: A Quick Guide on How to Spot Genuine Motorcycle Parts

Motorcycles are more than just a mode of transport. They’re our trusted partners on the road, and just like any trusted companion, it’s only right that we provide them with the best care possible. Whether it’s for maintenance, repairs, or upgrades, using genuine parts is essential to keeping your bike performing at its best while also ensuring your safety.

But shopping around for replacement parts can be a daunting task. To help our Tropang MAALAM folks navigate the challenges of finding the right pieces for their motorcycle, we created a quick guide to make it easier for them!

Why choose genuine motorcycle parts

First, why choose genuine parts? Genuine parts are manufactured or approved by your bike’s original manufacturer. These parts are designed to match your motorcycle’s specifications exactly.

Make-A-Wish® is Teeing Up for the Swing for Wishes Charity Golf Tournament

Nonprofit organization Make-A-Wish® Philippines announces its first-ever charity golf tournament, Swing for Wishes, which will mark the culmination of its 25th anniversary in the country. The proceeds raised from the event will help make 525 life-changing wishes come true this year, reaffirming the foundation’s commitment to bringing hope, strength and joy to children with critical illnesses.

With the generous support of the wish community, Make-A-Wish® Philippines has been able to grant 5,384 wishes and counting since its establishment in 2000. As it celebrates its 25th year this 2025, the organization partnered with COMCO Mundo League of Enterprises to amplify its message of hope and to invite donors, volunteers, and partners to join this important milestone by making children’s wishes come true, one swing at a time.

Together for Our Oceans: June 7 Coastal Cleanup

In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “WONDER: Sustaining What Sustains Us,” serves as a powerful reminder of the oceans’ role in supporting life—and our shared responsibility to protect them.

Financial Stress and Work Pressure Drive Record-High Anxiety Among Filipino Workers, New MindNation Survey Finds

MindNation Mental Health Awareness Month campaign calls for urgent action in the workplace.

Mental health and well-being organization MindNation reports a significant rise in mental health challenges based on its 2024 WellBeing Survey, compared to data from 2022. This signals an urgent need for action as we navigate further into 2025. With insights from over 13,000 respondents, the data shows a growing number of Filipino employees facing heightened levels of stress, worry, and sadness.

Compared to 2022, the percentage of individuals reporting stress rose from 57% to 72% in 2024. Reports of worry surged even higher, with a 21-point jump from 47% to 68%. Feelings of sadness also increased from 34% to 50% – a clear sign that emotional fatigue and mental burnout are becoming everyday experiences for many.

World Slasher Cup-2 first day elims today

Top cockfighters from around the world will battle it out in today's first day of the elimination round of this year's second edition of World Slasher Cup 9-Cock Invitational Derby at the historic Smart Araneta Coliseum.

The derby's first elimination round will feature 70 match-ups of the best cockfighters, starting at 1 p.m.

Top fighters competing in today's elimination round are legendary breeder/cocker Nene Abello, two-time WSC champ Honey Yu,  Dela Cruz brothers, respected master breeder Joe Alimbuyugen, Jimmy Junsay, Anthony Ramos, Tony Tumalad, Carrie Chua, Engr. Emer Sumigad, Fiscal Moises Villanueva, Dicky Lim, Doc Ayong Lorenzo, Jojo Gatlabayan, Raffy Turingan, Mike Romulo, James Uy, and eight-time WSC champ Frank Berin to name a few.

Fighters with 2-0 record will advance to the 3-cock semi-finals on May 23, Friday, while those who scored at least a point in today's first round elimination to stay in contention for the title. 

Fans who wish to witness the action live at the Smart Araneta Coliseum may get their tickets at Ticketnet or at www.worldslashercup.ph. 

Empowered to Protect: April Coastal Cleanups

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive

True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.

SM Supermalls and ASP ink partnership for autism-inclusive employment

SM Supermalls has partnered with the Autism Society Philippines (ASP) to create work opportunities for individuals on the autism spectrum and help them succeed in the retail industry. This collaboration reflects SM’s enduring commitment to diversity, equity, and inclusion across its operations. This newly inked partnership builds on that legacy, ensuring more meaningful, sustainable roles for talents on the spectrum within the SM ecosystem. SM Markets pioneered autism-inclusive hiring back in 2016.

A ceremonial signing of the Memorandum of Understanding (MOU) was held at Book Nook in SM Podium, marking the beginning of an inspiring new chapter in inclusive employment. Book Nook, a flagship community learning hub under SM Cares, will soon welcome individuals on the spectrum as Book Nook concierges, bringing SM’s inclusive vision to life in a space that champions learning, connection, and belonging.

Earth Day Run 2025 empowers thousands at SM MOA Complex

SM Mall of Asia (MOA) once again became a powerful symbol of hope, movement, and collective action as 13,500 runners laced up to celebrate Earth Day 2025 through the Galaxy Earth Day Run Manila Leg. More than just a simple race, the event was a bold statement: when we run together, we move closer to a sustainable future.

For the second year in a row, Samsung powered this meaningful initiative, driving a message of sustainability, innovation, and meaningful movement. The Earth Day Run featured 5K, 10K, and 21K categories, offering participants from all walks of life a chance to turn their passion for running into impactful action for the planet.

Riding Smart in the Heat: MDPPA’s Essential Tips for Summer Motorcycle Safety

From the excellent visibility to dry and clear roads, there are numerous ways the summer season can make motorcycle riding a total breeze. And while riding during the cooler times of day not only adds comfort but also helps save on fuel, summer brings the challenge of staying safe and cool under the intense heat of the sun. 

To help our Tropang MAALAM riders cruise through the summer safely, we have listed down some essential tips on how they can beat the heat and protect themselves and their motorcycles during the warmer months.

Stay hydrated

Dehydration can cause fatigue, dizziness, and poor concentration, which are dangerous for riders. Always bring a reusable water bottle and drink water regularly, especially during long rides. Consider hydration packs for convenience. If you’re riding for hours, take short breaks in shaded areas to cool off and rehydrate.

SM Cinema Brings Magic Through ‘Movies for the Blind’

For most, watching a movie is an everyday treat. But for those with visual impairments, it’s often an experience left out of reach. Led by Project ADAM (Audio Description Awareness Movement), SM Cares, SM Cinema, GMA Pictures, GMA Public Affairs, and Hit Productions Inc., with support from The Nippon Foundation, Overbrook School for the Blind, CBM Global, ICEVI, Beneficent Technology, Inc. (Bookshare) and Quantum Post, families and individuals across the country are discovering the magic of the movies—together.

SM Cinema at SM City Calamba is filled with heart warming applause and positive vibes during the 'Movies for the Blind' screening.

As part of SM Supermalls’ ongoing commitment to accessibility and inclusion, SM malls have begun hosting audio-described film screenings specially designed for persons who are blind or visually impaired. These unique screenings include narrated descriptions of scenes, settings, and actions, allowing all moviegoers to share in the full experience.

SM Job Fairs draw thousands nationwide in Labor Day activation

In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers.

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.

Empowered to Protect: April Coastal Cleanups

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive

True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.

7 Ways SM Supermalls is Making Earth Day, Every Day

SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living.

"Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together," said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. "Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future."

More Than a Mall: How SM Became a Platform for Planet-Positive Change

SM Supermalls once again brought sustainability to life across its mall properties with the successful celebration of Earth Day 2025, guided by this year’s global theme: “Our Power, Our Planet™.”

In partnership with local government units, recyclers, artists, and community advocates, SM engaged thousands of Filipinos in mall-wide environmental activities designed to empower a greener, more sustainable future.

In line with its Earth Day, Every Day at SM commitment, malls across the country mounted interactive sustainability campaigns focused on three key pillars: renewable energy, waste management, and creative recycling.

Collaborative Step Towards A Sustainable Urban Development

The Metropolitan Manila Development Authority (MMDA), the City of San Juan, and Barangay Batis have officially signed a tripartite Memorandum of Agreement (MOA) for the San Juan Urban Renewal Project, a landmark initiative aimed at transforming waterway easements along the San Juan River into vibrant, sustainable linear parks.

The MOA signing and groundbreaking ceremony, led by MMDA Chairman Atty. Romando Artes, San Juan City Mayor Francis Zamora, and Barangay Batis Captain Dino Geneston, underscores the collaborative effort to enhance urban spaces and mitigate environmental challenges.

“This tripartite agreement exemplifies the power of collaboration between national, city, and barangay levels,” San Juan Mayor Zamora stated. “By working together with the MMDA and Barangay Batis, we are creating a sustainable model for urban development that prioritizes both environmental protection and community well-being.”

90,000 Bangsamoro Kids Learn Peace and Inclusion Through Animation

In a remote Bangsamoro village, children sit captivated as Isla Maganda, brings to life a world where resilience, collaboration, and problem-solving are learned alongside foundational skills. Now, 90,000 children are learning these essential skills through a world-class animation and audio series rooted in Bangsamoro’s cultural values. In classrooms equipped with devices, children have already watched the series an average of 2-3 times, and a total of 99,527 workbooks have been distributed, providing engaging hands-on activities to reinforce their learning.

Minister Mohagher Iqbal is accompanied by Australian Embassy officials Ms. Vivienne Sykes and Mr. Peter Carreon at the Isla Maganda materials handover. Also present are MBHTE officials: Basic Education Director General Abdullah Salik Jr., Higher Education Director General Marjuni Maddi, Atty. Mojahid Guro, Chief of the Legal Division, and Mr. Mobarak Pandi, Chief of the Information and Communications Division. Photo from Pathways.

Make-A-Wish Sets Its Sights on an Impactful 25th Year

As Make-A-Wish® Philippines celebrates its 25th anniversary, the foundation reaffirms its dedication to granting more transformative wishes of children with critical illnesses through a series of significant initiatives planned for 2025.

Strengthening the Wish Community

Make-A-Wish® Philippines highlighted their community of donors, volunteers, and partners at the recently held Starlight Awards—an event honoring the wish community’s contributions to grant the wishes of children with critical illnesses. Corporate partners, individual donors, and volunteers were recognized with various awards, shining a light on their extraordinary efforts and generous support.

Happy Walk 2025 Brings Over 8,000 Attendees to Celebrate Abilities and Inclusion

In a powerful display of unity, inclusivity, and advocacy, Happy Walk 2025 successfully gathered thousands of individuals with Down Syndrome, their families, and supporters across the country on March 30, 2025. The nationwide event, hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), was celebrated at SMX Manila (SM Mall of Asia Complex) and in simultaneous events at SM City Cebu and SM City Bacolod. Additionally, SM CDO Downtown Premier held its celebration earlier on March 23, 2025, while SM Center Ormoc joined the movement with the All for Down Night Run last March 27, 2025.

Pure Bayanihan Partners with Uma Nota to Raise ₱1 Million for Empowering Filipino Communities

Funds raised through the partnership of Pure Bayanihan and Uma Nota will be directed towards supporting the nonprofit organization’s projects in helping to build the livelihood of Filipino families in underserved communities. 

Pure Bayanihan, a U.S. registered nonprofit organization dedicated to creating sustainable livelihoods for communities in poverty, has successfully raised ₱1 million in partnership with Uma Nota, the rising culinary destination in Manila. Through the collaboration, Uma Nota organized the initiative “Dine with a Purpose,” which allowed diners to donate to Pure Bayanihan, with the goal of raising funds and helping to fulfill the nonprofit’s mission of lifting Filipino communities by alleviating poverty. 

An Hour to Make a Difference: SM Cares Earth Hour 2025

Unite Communities to Promote Environmental Awareness

For the 17th consecutive year, SM Supermalls reaffirmed its continued commitment to environmental sustainability by joining the 2025 Earth Hour movement, a global initiative led by the World Wildlife Fund (WWF).

On March 22, from 8:30 pm to 9:30 pm, SM malls across the country participated in the symbolic lights-off event, encouraging customers, tenants, and employees to “Give an Hour for Earth” by taking simple yet impactful actions to protect the planet.

SM Seaside City Cebu and the 86 SM Supermalls nationwide give an hour for Earth by turning off non-essential lights during Earth Hour 2025.

World Water Day.PH Awards 2025: Celebrating the Champions Behind Every Drop

Honoring the Champions Behind Every Drop – The awardees of the World Water Day.PH Awards 2025 proudly raise their trophies, celebrating their impactful contributions to water sustainability. From protecting vital water sources and pioneering conservation efforts to advancing policies and empowering communities, these individuals and organizations play a crucial role in securing the Philippines’ water future. Their dedication serves as a reminder that safeguarding our water resources is a shared responsibility.

Quezon City, Philippines – In celebration of World Water Day 2025, Maynilad Water Services, Inc. (Maynilad), together with the Department of Environment and Natural Resources (DENR), and the National Water Resources Board (NWRB), and in partnership with 7 other key organizations, honored individuals and institutions leading the charge in achieving water security and environmental sustainability.

Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome.

Intertwining Nutmeg Cultivation and Sustainability by Papuan Women

Mama Siti harvesting the nutmeg in her community forest

The perfume industry has recently seen a surge in innovation, with top brands competing to create unique, exotic fragrances. This trend has pushed experts to explore rare natural ingredients worldwide, including nutmeg, traditionally used in Southeast Asian cuisine and now recognized for its aromatic potential in perfumery.

Nutmeg can also be seen in Filipino dishes like suman, bibingka, and biko, valued not just for its warm, aromatic flavor but also for its digestive and anti-inflammatory benefits. Despite growing demand, nutmeg cultivation faces sustainability challenges.

Women on Fire 2025: Empowering Women, Building Resilient Communities

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

Book Nook Bringing Communities Together Through Books and Art

Communities across the country are coming together to celebrate the power of storytelling and creativity through Book Nook, a free reading and activity space designed to inspire learning, self-expression, and inclusivity.

This year, Book Nook expands beyond book readings with a lineup of art workshops, cultural activities, and interactive storytelling sessions at SM Aura and SM Podium, inviting families, students, and aspiring creatives to explore new ideas and perspectives.

SM Cares & DSAPI Celebrate Diversity and Unite Communities through Happy Talk 2025

SM Southmall came alive as SM Cares and the Down Syndrome Association of the Philippines, Inc. (DSAPI) hosted the second edition of Happy Talk: Usapang Down Syndrome 2025. The event gathered over 600 participants, including government officials, educators, therapists, and community stakeholders, to raise awareness and create safer, more inclusive spaces for individuals with Down syndrome.

"Through Happy Talk, we are reminded that inclusion is not just about understanding—it’s about action. Every shared story and effort brings us closer to a world where individuals with Down syndrome are embraced and celebrated," said Luis M. Harder, President of DSAPI.

Rider, sweet lover: road safety tips for you and your O.B.R.

Riding with your O.B.R. (official back rider) is one of the best ways to share the road and make memories together—but safety should always come first. A smooth, secure ride is not just about skill; it’s about responsibility, awareness, and proper preparation.

As part of its commitment to road safety and responsible riding, the Motorcycle Development Program Participants Association, Inc. (MDPPA)—through its “Tropang MAALAM” campaign—reminds all riders that the key to a safe and enjoyable trip with a passenger starts with the right habits. Whether it’s a short city ride or a long road trip, knowing how to properly accommodate and protect your O.B.R. is a must.

Here’s a quick and easy guide to making every ride with your back rider safe, comfortable, and worry-free.