SM Supermalls Marks National Disaster Resilience Month with Capacity Building Events

In celebration of National Disaster Resilience Month this July, SM Supermalls is leading the private sector in promoting lifesaving skills and community preparedness through a series of impactful activities.

In line with the theme of KUMIKILOS Para sa Kahandaan, Kaligtasan at Katatagan, SM Supermalls embarks on a month-long multi-sectoral initiative for National Disaster Resilience Month.

The month opened with the first batch of Hands-Only CPR training at SM City Manila, targeting mall security personnel, janitors, and tenant employees. This initiative, under the campaign CPR: Corporate Preparedness and Resilience, is part of the Department of Health’s nationwide effort to promote public awareness and readiness in responding to cardiac emergencies. The next leg of the training will be held at SM San Lazaro on July 25.

Mall first responders and tenant employees learn cardiopulmonary resuscitation (CPR) techniques from representatives of the Department of Health and Jose R. Reyes Memorial Medical Center.

“Emergencies can happen anywhere, and empowering everyday heroes with CPR skills can make the difference between life and death,” said Engr. Liza B. Silerio, SM Supermalls Vice President. “This is our commitment to making malls not just safe spaces, but resilient communities.”

In parallel, ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine Network together with SM hosted a webinar series on basic non-life insurance to educate private sector members and micro, small and medium enterprises for key risk transfer mechanisms in disaster risk reduction strategies.  

SM also supported the Ready, Set, Resilient: Youth DRR Training held last June 11 at the RED Training Center in Pasig City. Headlined by ARISE Philippine in partnership with the Pasig City Disaster Risk Reduction and Management Office and Local Youth Development Office, the one-day workshop aimed to empower young leaders to take active roles in disaster risk reduction and resilience efforts.

SM Supermalls mounts Ready, Set, Resilient: Youth DRR Training in partnership with ARISE Philippines and the Pasig City Disaster Risk Reduction and Management Office.

Subject matter experts answer questions on disaster risk reduction from Pasig students during the youth DRR training held in the city’s RED Training Center. 

Following this, SM Supermalls and SM GUUN Environmental Company addressed 180 ARISE Philippines members, partners and advocates in the Waste Management Webinar: Journey Towards a Waste-Free Future in a bid to encourage collective effort for a cleaner, greener, and more resilient future.

SM through ARISE Philippines next participated in the Department of Interior and Local Government-led Dagyaw Open Government and Participatory Governance Town Hall Meeting themed “BaBaYi: Kababaihan Bagtasin ang Ekonomiyang Likas-Kaya” for inclusive entrepreneurship.

To further strengthen emergency response capabilities, SM Supermalls will host an Incident Command System (ICS) training for SM Mall of Asia locators on July 28. ICS is a standardized approach to command, control, and coordination used during emergency response operations. It enables multiple stakeholders—mall management, tenants, and responders—to work together efficiently and effectively during crises.

Capping off the celebration, SM Supermalls, in partnership with the Bureau of Fire Protection, will conduct a Fire Square Roadshow simultaneously in selected malls on July 31. This multi-mall event will feature interactive exhibitions showcasing fire extinguishment techniques, first aid and bandaging, knot tying, rappelling, and more—bringing essential emergency skills directly to the public in an engaging and educational format.

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continuously evolving to lead the way in sustainable development by integrating green design, energy efficiency, disaster resilience, and environmental stewardship into its 88 malls in the Philippines, all while creating inclusive spaces that enrich communities, support climate action, and ensure a better, more sustainable future for generations of Filipino shoppers.

Turning Pages, Changing Lives: SM Book Nook and National Library of the Philippines Unite for Nationwide Book Donation Drive at SM Supermalls

With a shared mission to spark a love for reading, SM Book Nook and the National Library of the Philippines officially join forces to launch a Nationwide Book Donation Drive across all SM malls —inviting everyone to donate books and help build brighter future. Under the same sky, let's share the magic of stories — one book, one reader, one future at a time.

(L-R) SM Supermalls Executive Vice President for Marketing Mr. Joaquin L. San Agustin, National Library of the Philippines Director Mr. Cesar Gilbert Adriano, Book Nook Pioneer Ms. Shereen T. Sy, and National Library of the Philippines Assistant Director Mr. Edgardo Quiros

Empowered to Serve: SM Cares Volunteers Rise

As the country commemorates National Volunteerism Month, SM Cares reaffirmed its commitment to building a more compassionate, resilient, and sustainable nation through a series of volunteer-driven programs and partnerships.

Throughout the year, SM employee-volunteers, tenants, and community members joined forces in outreach and sustainability efforts aimed at uplifting lives and protecting the environment. Among the highlights were large-scale coastal cleanup drives, youth-led initiatives like the Global Youth Summit, community-focused events such as the Happy Walk and ASP Angels Walk, and service-oriented employee engagements including Brigada Eskwela and Operation Tulong Express.

Sip to Support: SM Joins Generation Hope to Build Classrooms

SM Supermalls is proud to partner with HOPE and the Department of Education for Generation Hope—a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.

Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative brings together a coalition of brands, including SM Supermalls, BDO, Aivee, Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge the country’s classroom gap.

Together for Our Oceans: June 7 Coastal Cleanup

In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “WONDER: Sustaining What Sustains Us,” serves as a powerful reminder of the oceans’ role in supporting life—and our shared responsibility to protect them.

Empowered to Protect: April Coastal Cleanups

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive

True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.

SM Supermalls and ASP ink partnership for autism-inclusive employment

SM Supermalls has partnered with the Autism Society Philippines (ASP) to create work opportunities for individuals on the autism spectrum and help them succeed in the retail industry. This collaboration reflects SM’s enduring commitment to diversity, equity, and inclusion across its operations. This newly inked partnership builds on that legacy, ensuring more meaningful, sustainable roles for talents on the spectrum within the SM ecosystem. SM Markets pioneered autism-inclusive hiring back in 2016.

A ceremonial signing of the Memorandum of Understanding (MOU) was held at Book Nook in SM Podium, marking the beginning of an inspiring new chapter in inclusive employment. Book Nook, a flagship community learning hub under SM Cares, will soon welcome individuals on the spectrum as Book Nook concierges, bringing SM’s inclusive vision to life in a space that champions learning, connection, and belonging.

Earth Day Run 2025 empowers thousands at SM MOA Complex

SM Mall of Asia (MOA) once again became a powerful symbol of hope, movement, and collective action as 13,500 runners laced up to celebrate Earth Day 2025 through the Galaxy Earth Day Run Manila Leg. More than just a simple race, the event was a bold statement: when we run together, we move closer to a sustainable future.

For the second year in a row, Samsung powered this meaningful initiative, driving a message of sustainability, innovation, and meaningful movement. The Earth Day Run featured 5K, 10K, and 21K categories, offering participants from all walks of life a chance to turn their passion for running into impactful action for the planet.

SM Job Fairs draw thousands nationwide in Labor Day activation

In a powerful show of unity and purpose this Labor Day, SM Supermalls once again proved its commitment to Filipino workers by hosting one of the largest simultaneous job fair events in the country. Held across 20 SM malls and locations nationwide on May 1, the 2025 Job Fairs created life-changing opportunities for thousands of job seekers.

President Ferdinand “Bongbong” Marcos Jr. delivers the keynote message at the Labor Day Job Fair main event at the SMX Convention Center Manila last May 1, 2025.

Empowered to Protect: April Coastal Cleanups

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive

True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.

7 Ways SM Supermalls is Making Earth Day, Every Day

SM Supermalls continues to champion the mindset that sustainability isn’t just a one-day commitment—it’s a lifestyle. In celebration of Earth Day 2025, SM invites everyone to be part of simple, everyday actions that make a big difference for the planet. Through innovative programs, eco-friendly infrastructure, and community engagement, SM’s malls have become leading platforms for greener living.

"Our malls are more than shopping destinations—they’re spaces where people and the planet can thrive together," said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. "Through programs that are easy to join, SM makes it possible for every visitor to take part in a more sustainable future."

More Than a Mall: How SM Became a Platform for Planet-Positive Change

SM Supermalls once again brought sustainability to life across its mall properties with the successful celebration of Earth Day 2025, guided by this year’s global theme: “Our Power, Our Planet™.”

In partnership with local government units, recyclers, artists, and community advocates, SM engaged thousands of Filipinos in mall-wide environmental activities designed to empower a greener, more sustainable future.

In line with its Earth Day, Every Day at SM commitment, malls across the country mounted interactive sustainability campaigns focused on three key pillars: renewable energy, waste management, and creative recycling.

An Hour to Make a Difference: SM Cares Earth Hour 2025

Unite Communities to Promote Environmental Awareness

For the 17th consecutive year, SM Supermalls reaffirmed its continued commitment to environmental sustainability by joining the 2025 Earth Hour movement, a global initiative led by the World Wildlife Fund (WWF).

On March 22, from 8:30 pm to 9:30 pm, SM malls across the country participated in the symbolic lights-off event, encouraging customers, tenants, and employees to “Give an Hour for Earth” by taking simple yet impactful actions to protect the planet.

SM Seaside City Cebu and the 86 SM Supermalls nationwide give an hour for Earth by turning off non-essential lights during Earth Hour 2025.

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Over 12 million kilos of recyclables collected in 2024.

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.

This holiday season, SM mallgoers achieved something truly remarkable—donating 50,000 SM Bears of Joy to children in underserved communities. In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.  

Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids.

Inclusion, accessibility take center stage as Book Nook and Best Buddies Philippines hold book launch celebrating Down Syndrome

Jacey, Gelli, and Joey sharing a moment before the inclusive celebration.

As part of its goal of creating inclusive spaces for SM mallgoers regardless of their ability or  disability, Book Nook and Best Buddies Philippines (BBP), hosted a book  launch for a groundbreaking fiction series that celebrates Down Syndrome in all its beauty, held  last Oct. 6 at the Book Nook SM Aura branch in Bonifacio Global City, Taguig City. 

Michelle Aventajado, Richard Caluyo, Arianne Reyes, as  Katrina Gutierrez turns over copies of One Extra Sparkle: Ellie and the Marriage List to the SM BOOK NOOK.

Celebrating Super Citizens during Elderly Filipino Week 2024 at SM

As part of its Elderly Filipino Week 2024 celebrations, SM Cares, together with the National Commission of Senior Citizens (NCSC) and the SM Super Grannies Club, hosted a series of fun, engaging, and meaningful activities to honor the senior citizen community, held last Oct. 1, 2024, at the Mall of Asia Music Hall in Pasay City.

During the morning activity, the attendees were treated to numerous interactive sessions, wellness programs, and exciting surprises tailored specifically for senior citizens, aimed at celebrating their invaluable contributions, fostering a sense of inclusion, and providing opportunities for them to enjoy and connect with others.

Book Nook expands horizons with new branch at The Podium

In a celebratory atmosphere brimming with literary enthusiasm and community spirit, the Book Nook launched its second branch at the fifth level of The Podium on August 15, 2024. Building on the success of its first location at SM Aura, this new chapter ushers in an exciting milestone for Book Nook's mission to empower Filipinos through literacy, self-expression, and communal giving.

(L-R): SM Engineering Design and Development Corporation President Hans “Chico” Sy Jr., SM Supermalls’ President Steven Tan, Royal Pineda + Architecture Design’s Architect Royal Pineda, videographer Jason Magbanua, Mandaluyong City Councilor Charisse Abalos-Vargas, Book Nook founder Architect Shereen Sy, and WTA Architecture & Design Studio’s Architect William Ti Jr.

Book Nook, conceived by architect Sheeren Sy in December 2020, draws inspiration from a simple yet impactful book-sharing initiative she encountered in Melbourne, Australia. Sy's vision was to create a similar space in the Philippines that not only promotes reading but also encourages communal unity—a hallmark of the Filipino value of "bayanihan."

Architect Shereen Sy, the driving force behind the Book Nook.

A student finds inspiration at the Book Nook's newest learning hub at The Podium.

The architect behind the vision

The new Book Nook branch is a masterpiece by renowned Filipino architect Royal Pineda of Royal Pineda + Architecture Design. Pineda, celebrated for his work on iconic projects such as the New Clark International Airport and the Philippines Pavilion at Dubai Expo 2020, lends his visionary touch to the Book Nook. He has transformed the space into a community-centric hub that nurtures learning, sharing, and social interaction.

Architect Royal Pineda of Royal Pineda + Architecture Design discusses the design concept for the Book Nook at The Podium.

A harmonious space

The Book Nook's design is a testament to the power of simplicity and functionality. It is a continuous flow of space that seamlessly blends form and function. From nothingness, the Architect Pineda has crafted a venue for learning, a space where elements are interconnected and purposeful.

The new Book Nook is a reimagined space brought to life by the brilliance of architect Royal Pineda of Royal Pineda + Architecture Design.

The Book Nook's design is a seamless flow of organic forms and open spaces, inviting readers on a journey of discovery and connection.

The Book Nook is a community-centric space where stories come alive.

Celebrated wedding videographer Jason Magbanua shares his secrets to creating cinematic magic in an exclusive learning session.

A corner of history

A standout feature of the new branch is the Philippine History corner, which includes numerous books donated by the National Historical Commission of the Philippines (NHCP) to promote historical knowledge. Among the collection are copies of Dr. Jose Rizal’s seminal work, Noli Me Tangere. This dedicated area aims to deepen visitors' understanding of Filipino heritage and history.

Discover your next favorite read among the diverse book collection at the Book Nook.

A haven for book lovers

Located on the third level of SM Aura, the first branch of the Book Nook has become a beloved hub for book lovers and community members alike. Designed by acclaimed architect William Ti Jr. of WTA Architecture and Design Studio, with a growing collection of over 3,000 books, it has fostered a thriving culture of reading and sharing. The new branch at The Podium aims to continue this legacy, offering a cozy and welcoming environment for visitors to explore, donate, and exchange books.

A donor contributes to the new Book Nook learning hub.

This vision wouldn't be possible without the generous support of several organizations. Book Nook extends its heartfelt gratitude to:

• Anvil Publishing
• IBBY Philippines
• Global Peace Foundation Philippines
• National Bookstore
• National Historical Commission of the Philippines
• Phoenix Publishing House
• Vibal Foundation
• SM Aura
• SM Foundation
• SM Prime

Their contributions have significantly enriched the Book Nook experience, offering a diverse book collection and developing a space for learning and connection.

For more information about SM’s community programs and how you can get involved, visit:  https://www.smsupermalls.com/smcares/.

Book Nook empowers Filipinos through literacy, self-expression, and giving back

In December 2020, Sheeren Sy, a Singaporean architect affiliated with SM Supermalls, initiated the establishment of Book Nook. The idea began when Sy encountered a small, unattended shelf in Australia, where people could share books for free.

Donate to our growing library at the Book Nook on the third level of SM Aura.

Shereen Sy, inspired by an unmanned book-sharing shelf in Melbourne, Australia, initiates the establishment of the Book Nook in 2020.

Inspired by this concept, she dreamed of bringing a similar initiative to the Philippines. Recognizing the spirit of "bayanihan" – a Filipino value that emphasizes communal unity and cooperation – Sy envisioned creating a space where Filipinos could share not just books but also their talents.

Beyond Lights Out: SM Supermalls Empowers Youth to Champion Sustainability

SM Supermalls once again showed its continuous commitment to sustainable practices like this Earth Hour, by supporting the annual Global Lights Switch Off on March 23rd from 8:30pm to 9:30pm. 

This year, SM went beyond the lights switch-off, encouraging public participation through a variety of eco-friendly and energy-saving activities and events.

At SM North EDSA, K-Pop fans used their lightsticks as alternative light sources for Earth Hour. They also joined in on eco-friendly pre-fan gathering activities, such as a plastic waste collection Idol Challenge.