Waste-Free Starts With Us

SM Cares marks World Oceans Day 2026 with coastal cleanup efforts for a waste-free future

7,500 SM employees, volunteers and partners mobilized for World Oceans Day 2026 to divert waste from the sea

This World Oceans Day, SM Cares brought the SM Green Movement to shore, reminding communities that protecting the ocean begins long before waste reaches the sea.

In celebration of World Oceans Day 2026, SM Cares led coastal cleanup efforts under the banner “Empowering Communities for an SM Waste-Free Future,” mobilizing 7,500 employees, tenants, volunteers, partners, and local stakeholders to take part in shared action for cleaner coastlines and healthier marine ecosystems. 19,000 kilograms of trash was successfully diverted from the ocean 36% less than the previous year.

Largest gathering of advocates for People on the Spectrum in Southeast Asia:

SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines. 

Happy Walk 2026 assembled 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia

Participants of Happy Walk 2026 at SMX Convention Center - Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one.

Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date.

SM Celebrates National Autism Consciousness Week with great strides in true inclusion

First in the country, SM Sensory Lab launch marks a new chapter in inclusive spaces built for people on the Autism spectrum

SM Supermalls enters its new era as a truly inclusive Mall for All with ground-breaking milestones launched during this year's National Autism Consciousness Week (NACW).

Through its Corporate Social Responsibility arm, SM Cares, SM celebrated acceptance and appreciation with nationwide efforts that aimed to elevate the mall-going experience of Filipinos on the autism spectrum in accommodating spaces built to be loved.

SM Cares Delivers Over 70,000 Books to Library Communities Nationwide

SM Cares officially turns over more than 70,000 books collected through its Book Nook Donation Drive across 88 SM malls to 88 partner libraries—strengthening its commitment to promote lifelong learning nationwide.

(L-R) SM Supermalls Assistant Vice President Ms. Hanna Carinna T. Sy, SM Prime Holdings Inc. Chairman of the Executive Committee Mr. Hans T. Sy, National Library of the Philippines Director Cesar Gilbert Q. Adriano, Book Nook Pioneer Ms. Shereen T. Sy, and SM Engineering Design and Development President Mr. Hans “Chico” T. Sy Jr.

Hope in Every Hue: SM Cares Champions Pink October 2025

The SM Mall of Asia Globe lights up in pink, shining a beacon of hope for breast cancer awareness.

Standing as a symbol of unity and hope in the fight against breast cancer, The Cube at SM Seaside City Cebu glows in pink during Breast Cancer Awareness Month.

In celebration of Breast Cancer Awareness Month, SM Cares, the Corporate Social Responsibility arm of SM Supermalls, united communities nationwide through its Pink October 2025 campaign — a month-long series of mall activities dedicated to promoting early detection, awareness, and support for breast cancer warriors, survivors, and advocates

This year’s celebration began with the pink illumination of the SM Mall of Asia Globe and The Cube at SM Seaside City Cebu, symbolizing solidarity and hope for thousands of women and families affected by breast cancer across the country. The glowing globe stood as a national beacon of support, marking the start of SM’s continued advocacy for women’s health and empowerment.

Nationwide Global Youth Summit 2025 Empowers Over 40,000 Youth

Powered by SM Cares’ unwavering commitment to uplift children and youth, the Global Youth Summit 2025 brings together passionate youth advocates, transforming bold visions into lasting change for communities nationwide.

The Global Youth Summit (GYS) 2025 has marked a historic milestone, gathering over 40,000 young leaders, innovators, and advocates nationwide through simultaneous events across SM malls. Organized by SM Cares, the corporate social responsibility arm of SM Supermalls, in partnership with the Global Peace Foundation (GPF) Philippines, the summit highlighted the strength of the Filipino youth as a nationwide movement for change.

From Luzon to Mindanao, students, youth groups, and advocates came together for thought-provoking discussions, keynote sessions, and collaborative activities that amplified the collective voice of the Filipino youth. The summit tackled pressing themes of empowerment, sustainability, innovation, and leadership, reflecting the youth’s role in shaping the country’s future.

Young changemakers show up strong at the Global Youth Summit 2025 in SM Center Pulilan—ready to spark impact and inspire communities nationwide.

A student advocate raises a powerful question at the Global Youth Summit 2025 in SM City Butuan— amplifying youth voices for meaningful community change.

“The youth are not just leaders of tomorrow—they are a driving force for change today. The Global Youth Summit proves what is possible when we empower young people nationwide,” said Royston Cabunag, SM Cares Program Director for Children and Youth.

Leonard Faustino, Executive Director of Global Peace Foundation Philippines, added: “Collaboration across Luzon, Visayas, and Mindanao has created one of the largest youth platforms in the country. This summit is proof that when given space and support, our youth can lead transformative change.”

While the SM Mall of Asia Arena leg drew thousands of participants and nationwide recognition, the heart of GYS 2025 was its collective nationwide reach—with simultaneous summits held across 17 SM malls.

Each of the 17 provincial summit locations was deliberately anchored on one of the 17 United Nations Sustainable Development Goals (SDGs), ensuring that every global goal receives equal importance within a holistic platform that champions innovative and actionable solutions for communities nationwide. In line with this, the provincial legs gave young people in local communities the chance to share solutions and contribute to projects aligned with the respective SDGs.

Youth advocates at SM City Iloilo celebrate youth empowerment during the Global Youth Summit 2025—energized to lead change and uplift communities.

Driven by shared hope and collective action, youth advocates at SM Southmall stand together at the Global Youth Summit 2025 to shape a better future for their communities.

With conviction and hope, a young changemaker takes the Youth Pledge at SM Center Dagupan during the Global Youth Summit 2025—committing to lead with purpose and drive positive change.

Boy Scouts of the Philippines present the scout salute at SM City Bacoor during the Global Youth Summit 2025—honoring youth leadership and unity.

By empowering more than 40,000 Filipino youth across regions, SM Cares and its partners reaffirm their commitment to inclusivity, accessibility, and meaningful youth participation on a national scale. The Global Youth Summit 2025 stands as one of the largest youth movements in the Philippines, uniting voices that will shape the country’s future.

Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.

Empowering Change: SM Cares Unites Communities for the Environment In celebration of Philippine Environment Month 2025

As a long-standing advocate for sustainability, SM Cares—the corporate social responsibility arm of SM Supermalls—once again mobilized thousands of Filipinos in celebration of Philippine Environment Month, reinforcing its commitment to creating a cleaner, greener, and more sustainable future through its movement for an #SMWasteFreeFuture.

Throughout the month of June 2025, SM Supermalls nationwide served as rallying points for environmental action, drawing in communities, partners, and changemakers through dynamic and impactful programs that aligned with the spirit of cycling for change, cleaning together, and conserving what matters.

Sip to Support: SM Joins Generation Hope to Build Classrooms

SM Supermalls is proud to partner with HOPE and the Department of Education for Generation Hope—a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.

Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative brings together a coalition of brands, including SM Supermalls, BDO, Aivee, Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge the country’s classroom gap.

Together for Our Oceans: June 7 Coastal Cleanup

In celebration of World Oceans Day 2025, SM Cares, the corporate social responsibility arm of SM Supermalls, will once again mobilize thousands of volunteers across the country for its annual Coastal Cleanup Drive, set for June 7, 2025. This year’s theme, “WONDER: Sustaining What Sustains Us,” serves as a powerful reminder of the oceans’ role in supporting life—and our shared responsibility to protect them.

Empowered to Protect: April Coastal Cleanups

SM By the BAY Empowers 272 Volunteers to Clean Over a Ton of Trash in April Coastal Cleanup Drive

True to its commitment to environmental stewardship, SM By the Bay mobilized 272 employees and volunteers to collect 1,147 kilograms of trash throughout the month of April as part of its weekly coastal cleanup efforts.

Volunteers from SM Supermalls—including employees, customer relations staff, and janitorial personnel—come together after a successful coastal cleanup at SM By the Bay, united by a shared commitment to protecting our oceans and building a #SMWasteFreeFuture.

SM Cinema Brings Magic Through ‘Movies for the Blind’

For most, watching a movie is an everyday treat. But for those with visual impairments, it’s often an experience left out of reach. Led by Project ADAM (Audio Description Awareness Movement), SM Cares, SM Cinema, GMA Pictures, GMA Public Affairs, and Hit Productions Inc., with support from The Nippon Foundation, Overbrook School for the Blind, CBM Global, ICEVI, Beneficent Technology, Inc. (Bookshare) and Quantum Post, families and individuals across the country are discovering the magic of the movies—together.

SM Cinema at SM City Calamba is filled with heart warming applause and positive vibes during the 'Movies for the Blind' screening.

As part of SM Supermalls’ ongoing commitment to accessibility and inclusion, SM malls have begun hosting audio-described film screenings specially designed for persons who are blind or visually impaired. These unique screenings include narrated descriptions of scenes, settings, and actions, allowing all moviegoers to share in the full experience.

Happy Walk 2025 Brings Over 8,000 Attendees to Celebrate Abilities and Inclusion

In a powerful display of unity, inclusivity, and advocacy, Happy Walk 2025 successfully gathered thousands of individuals with Down Syndrome, their families, and supporters across the country on March 30, 2025. The nationwide event, hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), was celebrated at SMX Manila (SM Mall of Asia Complex) and in simultaneous events at SM City Cebu and SM City Bacolod. Additionally, SM CDO Downtown Premier held its celebration earlier on March 23, 2025, while SM Center Ormoc joined the movement with the All for Down Night Run last March 27, 2025.

Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

This March 30, 2025, thousands of families, advocates, and supporters will come together to celebrate Happy Walk 2025, a nationwide movement dedicated to fostering awareness, inclusion, and empowerment for individuals with Down Syndrome.

Hosted by SM Cares in partnership with the Down Syndrome Association of the Philippines, Inc. (DSAPI), this year’s event will take place at SMX Convention Center – Manila with simultaneous celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, making it a truly nationwide effort to highlight the abilities and aspirations of individuals with Down Syndrome.

Women on Fire 2025: Empowering Women, Building Resilient Communities

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

Book Nook Bringing Communities Together Through Books and Art

Communities across the country are coming together to celebrate the power of storytelling and creativity through Book Nook, a free reading and activity space designed to inspire learning, self-expression, and inclusivity.

This year, Book Nook expands beyond book readings with a lineup of art workshops, cultural activities, and interactive storytelling sessions at SM Aura and SM Podium, inviting families, students, and aspiring creatives to explore new ideas and perspectives.

SM Cares & DSAPI Celebrate Diversity and Unite Communities through Happy Talk 2025

SM Southmall came alive as SM Cares and the Down Syndrome Association of the Philippines, Inc. (DSAPI) hosted the second edition of Happy Talk: Usapang Down Syndrome 2025. The event gathered over 600 participants, including government officials, educators, therapists, and community stakeholders, to raise awareness and create safer, more inclusive spaces for individuals with Down syndrome.

"Through Happy Talk, we are reminded that inclusion is not just about understanding—it’s about action. Every shared story and effort brings us closer to a world where individuals with Down syndrome are embraced and celebrated," said Luis M. Harder, President of DSAPI.

Bringing Light and Hope: SM Cares Partners with Global Peace Foundation to Empower Sustainable Communities

A united commitment for brighter communities!  Jocelyn Remigio, Program Director for Community Development of Global Peace Foundation, Leonard Faustino, Executive Director of Global Peace Foundation Philippines, together with Joaquin San Agustin, Executive Vice President for Marketing and Engr. Junias Eusebio, Vice President for Mall Operations of SM Supermalls, join hands to formalize the partnership for the All Lights Village project. This collaboration brings sustainable energy solutions and community empowerment to underserved areas, illuminating lives one village at a time.

SM Cares, the corporate social responsibility arm of SM Supermalls, has joined hands with the Global Peace Foundation (GPF) Philippines to support the transformative All Lights Village project. This partnership was solidified with the signing of a Memorandum of Agreement (MOA) on February 14, 2025, at the SM Prime Headquarters, marking another significant step forward in promoting sustainable development and empowering underprivileged communities in off-grid areas.

SM Cares, PCW, and UNFPA partner for 18-day campaign to end violence against women

SM Cares, SM Supermalls' corporate social responsibility arm, in partnership with the Philippine Commission on Women (PCW) and the United Nations Population Fund (UNFPA), kicked off the 18-Day Campaign to End Violence Against Women (VAW). The campaign aims to raise awareness and act against VAW.

Representatives from SM Cares, the Philippine Commission on Women (PCW), and the United Nations Population Fund (UNFPA) gather at the SM Mall of Asia globe as it lights up in orange to kick off the 18-day campaign, running from November 25 to December 12, to end Violence Against Women (VAW).

SM kicks off breast cancer awareness month with Beautiful Girl

In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient  Beautiful Girls.

"Beautiful Girl: Echoes of Strength" is an expressive ballet by the Philippine Ballet Theater that explores the journey of breast cancer patients from a deeply artistic and compassionate perspective, emphasizing that every woman, regardless of her battle, is a "Beautiful Girl" deserving of admiration and support.