SM Cares, SM Supermalls' corporate social responsibility arm, in partnership with the Philippine Commission on Women (PCW) and the United Nations Population Fund (UNFPA), kicked off the 18-Day Campaign to End Violence Against Women (VAW). The campaign aims to raise awareness and act against VAW.
Representatives from SM Cares, the Philippine Commission on Women (PCW), and the United Nations Population Fund (UNFPA) gather at the SM Mall of Asia globe as it lights up in orange to kick off the 18-day campaign, running from November 25 to December 12, to end Violence Against Women (VAW).