A Sustainable Development Initiative in Pulu Village
Dilah Sahim posing together with Consumers holding Lana Tumbavani Citronella Products
Across the globe, the wellness industry has evolved far beyond lifestyle trends into a powerful engine of national and regional economies, driven by surging demand for natural, plant-based personal care. In the Philippines, traditional wellness is now emerging as a fast-growing economic driver rooted in biodiversity and cultural healing practices. As close ASEAN neighbors, the Philippines and Indonesia are increasingly connected through this shared foundation, advancing a regional push for “clean-label” products that turn rising global demand for aromatherapy and natural medicine into sustained growth for community-led enterprises across Southeast Asia



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