The SM Mall of Asia Globe lights up in pink, shining a beacon of hope for breast cancer awareness.
Standing as a symbol of unity and hope in the fight against breast cancer, The Cube at SM Seaside City Cebu glows in pink during Breast Cancer Awareness Month.
In celebration of Breast Cancer Awareness Month, SM Cares, the Corporate Social Responsibility arm of SM Supermalls, united communities nationwide through its Pink October 2025 campaign — a month-long series of mall activities dedicated to promoting early detection, awareness, and support for breast cancer warriors, survivors, and advocates
This year’s celebration began with the pink illumination of the SM Mall of Asia Globe and The Cube at SM Seaside City Cebu, symbolizing solidarity and hope for thousands of women and families affected by breast cancer across the country. The glowing globe stood as a national beacon of support, marking the start of SM’s continued advocacy for women’s health and empowerment.
