Lessons from Indonesia: Forests and Traditions as Anchors of Culture-Based Ecotourism

Participants welcomed by traditional Dayak Desa dance at Rumah Betang Ensaid Panjang

A 2025 study by Booking.com shows travelers are becoming more aware of tourism’s impact on communities and are increasingly interested in authentic, off-the-beaten-path experiences. Tourism plays a major role in the Philippine economy, with the WTTC’s 2025 Economic Impact Research projecting a record PHP 5.9 trillion contribution this year, cementing travel and tourism as key economic pillars.

However, nature-based tourism faces threats from climate change and land conversion. In Southeast Asia, 30% of land has been converted to agriculture, putting 5,678 species at risk—including 25 already extinct and over 1,100 critically endangered. This loss also harms indigenous communities who rely on forests for food, medicine, crafts, and rituals, as many plants and natural resources become scarce.