SM Cares, together with SM Supermalls and Toy Kingdom, launched in November of last year the first-ever Bear Pop (B-POP) group for 2023’s Bears of Joy Christmas charity project. The Bear Pop Squad’s massive success all comes down to the Christmas spirit of generosity, where fans all pitched in to support children in need.
65,000 bears were sold and given to children in need, right in time for SM’s 65th anniversary.
