Intramuros Administration formalizes partnership with PIA to strengthen advocacy, promotional campaign

The Philippine Information Agency (PIA) and Intramuros Administration (IA) officials signed on Friday, April 28, a Memorandum of Understanding (MOU) that formalizes their partnership in promotion of the cultural significance of the walled city, Intramuros.

Director-General Ramon Lee Cualoping III signed for PIA, while Atty. Joan M. Padilla signed for Intramuros Administartion.

During the signing ceremony, Atty. Padilla highlighted the importance of the media in the any promotional campaign and advocacy.

“The media has become an indispensable instrument in our daily lives with increasing need for a platform to express our thoughts and showcase our interest especially in promoting and accelerating the public’s enthusiasm in exploring potential tourist attractions like Intramuros,” Padilla said.