(L-R) SM Supermalls Executive Vice President for Marketing Mr. Joaquin L. San Agustin, National Library of the Philippines Director Mr. Cesar Gilbert Adriano, Book Nook Pioneer Ms. Shereen T. Sy, and National Library of the Philippines Assistant Director Mr. Edgardo Quiros
Nonprofit organization Make-A-Wish® Philippines has partnered with GMG Productions for a special fundraising performance that aims to grant life-changing wishes for children with critical illnesses. Through a local production of the award-winning Broadway musical, “Come From Away,” the partnership aims to bring a lifetime of hope to children in need with this special night of entertainment.
Based on real events, “Come From Away” is set in the small town of Gander, Newfoundland, where 38 planes carrying 7,000 passengers were grounded right after the September 11 attacks. Despite growing tension in the country, the local townsfolk offered their homes and hospitality to the stranded strangers, welcoming them as neighbors in their time of need.
In real life, one of the grounded planes was a Make-A-Wish flight, carrying children with critical illnesses and their families on the way to Disney World, Florida. Due to the postponement of the much-anticipated trip, the town came together to throw a party for the children, complete with mascots, music, cakes and clowns. This is just one of many stories from Gander that inspired the musical, showing how kindness can help change people's lives.
As the country commemorates National Volunteerism Month, SM Cares reaffirmed its commitment to building a more compassionate, resilient, and sustainable nation through a series of volunteer-driven programs and partnerships.
Throughout the year, SM employee-volunteers, tenants, and community members joined forces in outreach and sustainability efforts aimed at uplifting lives and protecting the environment. Among the highlights were large-scale coastal cleanup drives, youth-led initiatives like the Global Youth Summit, community-focused events such as the Happy Walk and ASP Angels Walk, and service-oriented employee engagements including Brigada Eskwela and Operation Tulong Express.
Philippine Eagle Foundation (PEF) held an educational exhibit in Davao City featuring Philippine Eagle in their natural habitat.
Davao City, The Philippines - The Philippine Eagle Week (PEW) 2025 has capped off a week-long celebration of the country’s national bird with powerful messages of unity, environmental education, and inclusive conservation. Anchored on the theme “Soaring Together: Empowering Communities, Educating Minds, and Protecting the Philippine Eagle,” this year’s PEW brought together communities, youth, indigenous peoples, and partner institutions from across the country to renew their commitment to saving the critically endangered Philippine eagle and the forests it calls home.
The League of Corporate Foundations (LCF) is set to host the 2025 Corporate Social Responsibility (CSR) Conference and Expo from July 1 to 3 at Dusit Thani Manila and Glorietta Activity Center in Makati City. This year's event will focus on the growing importance of Diversity, Equity, and Inclusion (DEI) as key components of sustainable business practices. LCF aims to help empower companies to embed these values deeply into their operations, creating positive social impact while driving innovation.
With the theme “Diversity, Equity, and Inclusivity for Shared Prosperity,” the 2025 CSR Conference and Expo will bring together corporate and industry leaders, civil society, government representatives, community partners, and the general public for insightful dialogue and collaboration on DEI integration in business and social responsibility initiatives. The event is the culminating activity of CSR Week, a nationwide celebration of corporate citizenship and social good, further amplifying the call for inclusive and impactful action across sectors.
ChildFund Philippines, in collaboration with ChildFund Korea, is transforming digital learning environments in public elementary schools in Manila through its Pro-Digital LOOP Project by upgrading information and communication technology (ICT) facilities, providing training workshops to communities on safe digital practices, and supporting the development of national online child protection policies.
Beata Elementary School in Pandacan, Manila, is one of the public schools that received upgraded ICT facilities and digital safety training under the Pro-Digital LOOP Project. Photo from ChildFund Philippines.
SM Supermalls is proud to partner with HOPE and the Department of Education for Generation Hope—a collaborative campaign that transforms everyday consumer purchases into tangible support for Filipino students by helping build classrooms across the country.
Launched on May 26, 2025, at Samsung Hall in SM Aura, the initiative brings together a coalition of brands, including SM Supermalls, BDO, Aivee, Carmen’s Best, Grab, Penshoppe, and Sunnies, united in a shared goal: to bridge the country’s classroom gap.
