In this day and age of social media where people have access to diverse news and content, it’s refreshing to see stories of families who genuinely care for the welfare of others. These families, guided by their Filipino values, dedicate their time and resources towards helping others and giving back to communities through various advocacies.
These generous acts of kindness, from one family to the rest of the community, are what the country’s leading fast-food brand, Jollibee, honors through the Jollibee Family Values Awards (JFVA). Now on its 9th year, the JFVA is a recognition program that celebrates the contributions of exemplary Filipino families and their advocacies.
Since its launch in 2011, the JFVA has been giving awards to outstanding families whose advocacy programs are guided by values such as generosity, compassion, love for community, and the environment, among others.
